Smarter & Connected Shelves – How IoT is transforming the Retail In-Store Customer Experience
To keep pace with the technology advancements and increasing competition from the online space, retailers are now rethinking their in-store strategies. Since the visual and sensory experience that the shoppers will get through the physical stores cannot be replicated in ecommerce space even with the most sophisticated technology, retailers are exploring ways to optimize the in-store experience by enabling innovative technologies like Smart Shelves.
In this whitepaper, you will learn how to transform your steel shelves to:
• Deliver personalized customer experience
• Boost purchasing power through reward program
• Create data-led sales & marketing opportunities
• Maximize profit by optimizing pricing dynamically