The Omni-Channel Integration and Digitization Simplified!
AURAS-Omni is the next generation solution platform to resolve challenges in multi-channel and omni-channel implementation. The comprehensive technology solution based on AURAS-Gen foundation helps to streamline customer experience across sales channels. It also enables corporate and store integration, franchise collaboration, standards enforcements, real-time performance monitoring and demand predictions. In addition to solving legacy integration challenges, AURAS-Omni also enables accommodation of Mobility, Kiosk, mPOS, IoT, Smart-Store and ecommerce specific advancements.
In order to support various sales channel integrations (from mom and pop stores to big-box retailers, restaurants, insurance and other franchise models), AURAS-Omni Platform follows NRF (National Retail Federation) ARTS (The Association for Retail Technology Standards) Data Model and Schema as the core messaging models. So, any master and operational data or message exchange between corporate systems and sales stores, franchise systems are compliant with industry standards.
The core of AURAS-Omni Platform is a combination of the following servers:
- Omni Channel Integration Services (OCIS) – The core engine for data transfer between corporate and sales channels.
- Store Service Bus (SSB) – Store specific integration agent works closely with any third-party store server.
- Omni Channel Analytics Server (OCAS) – All transactions are captured and analyzed at realtime to make operational predictions and performance.